Tag Archives: advertising

The Smoking Kid

Very powerful anti-smoking ad by Ogilvy Thailand.

As advertised

Buy your very own Disappearing Dagger here.

This "disappearing" dagger does not disappoint.
(via)

Push to add drama

TNT takes street marketing to a whole new level of cool to promote it’s programming in Belgium. To launch the high quality TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then people waited to see what would happen…


(via)

Bansky on Advertising

Do you agree with this sentiment?

Bansky on Advertising
(via)

Ads that should be reworded

Advertising can be full of inappropriate double entendre.

Advertising can be full of inappropriate double entendre.
(via)

This commerical for Billycock jeans was just banned.

This is a new commercial for Billycock jeans in Australia. It has been banned. I can see why.


(via AdRants)

How an ad student got hired at an elite agency

Hey, Whipple, Squeeze ThisThis story appears in Luke Sullivan’s Hey Whipple, Squeeze This: A Guide to Creating Great Advertising:

An aspiring ad student wants to get a job at one of the elite ad agencies. But interviews there are hard to get.

He cuts a picture of the agency’s creative director from a trade magazine, mounts it on a fake driver’s license, and laminates it perfectly. He tucks the fake ID into an old, tattered wallet and then puts small copies of his best student work into the photo holders.

Here’s the cool part.

He visits the agency, asks to use the bathroom, and then abandons the wallet on the sink counter.

The wallet’s “returned” to the desk of the creative director, and the kid’s hired.

(via mental_floss)

One way to promote an estate sale

Here's one way to promote an estate sale.

(via ffffound)

An open letter to small businesses trying to pick a typeface

I hate the font Copperplate Gothic. I am not alone. Here are some examples of its overuse in society. CPG and Comic Sans need to ride off into the sunset.

An open letter to small businesses trying to pick a typeface. Please DON'T use this font. Ever.

Inserting ads into old TV shows

The Bad Teacher poster in the second photo (below) with Ted (Josh Radnor) and Barney (Neil Patrick Harris) was added to a lamp post that was already in the scene.

Why does this 2006 episode of How I Met Your Mother include an ad for the 2011 movie Bad Teacher? Because it can. Technology is advancing in the advertising world. A company called SeamBI (Seamless Brand Integration) can inject new ad units into the content of old syndicated shows. They do this by digitally altering scenes of old TV show episodes with new products and brands. If there is an appropriate space for an ad naturally in the shot (i.e. billboard or TV in the background), they use that space. If no natural space exists, then one is created. The plasma hanging in the background in this photo was digitally rendered and added  into the shot. The original airing never had a TV on the wall.

In the coffee shop scene with Marshall (Jason Segel) above, the plasma TV screen was inserted

Not sure where I stand on this. I think it would be distracting to be watching a rerun of My Name is Earl and see an iPad ad on the screen behind Crabman. Advertisers know that people are fast-forwarding through the ads though, so product placement is becoming more important. (via ADWEEK)