For Cyber Monday, Target.com offered 15%t off of any items online to all shoppers. Too bad Target’s site couldn’t quite handle the traffic.
Twitter lit up with complaints about the retailer and even got itself a brand new hashtag #TargetFail. Read them for yourself.
Bottom line is that Target wasn’t prepared and hasn’t done a good job of creating a good online shopping experience. Here are 3 ways they failed.
Fail #1 – Many had to wait all day just to add items to their online shopping cart. Instead they got a message like the one pictured above. This drove countless people to Amazon.com (including myself).
Fail #2 – Additionally, some users found that items they wanted on the site were not eligible for shipping! Umm, why show items for sale on an e-commerce site if you don’t ship those items?
Fail #3 – 15% may not have been a deal anyway.
The first picture is a screen capture of Target’s Web site yesterday during their 15% off store-wide special for Cyber Monday. (Price of the item I was looking at is $439.99)
The second one is a screen capture from their Web site today (AFTER, the day after their store-wide “special”. (Price of the item I was looking at is back to the normal price of $399.99). SCAM!
Yes, I know that the 15% off would have resulted in price slightly lower than the standard price anyway, but it’s misleading to arbitrarily raise the price on specific items during the sale day.