Category Archives: Marketing & Advertising

Marketing and advertising news and tactics that caught my eye.

The Brazilian Wax Groupon You’ll Probably get for Christmas this year

Don’t worry, it’s probably legit.

Brazilian Wax Sign Guy

via TOSH

Advertisements

3 Ways Target.com Failed Cyber Monday Shoppers

target cyber monday fail

For Cyber Monday, Target.com offered 15%t off of any items online to all shoppers. Too bad Target’s site couldn’t quite handle the traffic.

Twitter lit up with complaints about the retailer and even got itself a brand new hashtag #TargetFail. Read them for yourself.

Bottom line is that Target wasn’t prepared and hasn’t done a good job of creating a good online shopping experience. Here are 3 ways they failed.

Fail #1 – Many had to wait all day just to add items to their online shopping cart. Instead they got a message like the one pictured above. This drove countless people to Amazon.com (including myself).

Fail #2 – Additionally, some users found that items they wanted on the site were not eligible for shipping! Umm, why show items for sale on an e-commerce site if you don’t ship those items?

Fail #3 – 15% may not have been a deal anyway.

The first picture is a screen capture of Target’s Web site yesterday during their 15% off store-wide special for Cyber Monday. (Price of the item I was looking at is $439.99)

target.com fail

The second one is a screen capture from their Web site today (AFTER, the day after their store-wide “special”. (Price of the item I was looking at is back to the normal price of $399.99). SCAM!

target.com fail

Yes, I know that the 15% off would have resulted in price slightly lower than the standard price anyway, but it’s misleading to arbitrarily raise the price on specific items during the sale day.

Tweet Examples

target.com fail target.com fail

target.com fail

 

Image

Super Size me!

mcdonalds bus ad

More McDonald’s stuff here.

We are Fallon

pat-fallon 2015

Reposted from AdWeek: The legacy of Pat Fallon in Minneapolis cannot be overstated. The founder and longtime CEO of Fallon, who died last Friday at age 70, almost singlehandedly turned Minneapolis into a nationally respected creative hub. He personally helped to launch the careers of hundreds of advertising people. And his agency’s work helped to transform the industry.

Upon hearing of Fallon’s death, Doug deGrood, a former Fallon staffer and now partner at crosstown agency GdB, got to work on a tribute ad for his former boss. He wrote a few lines of copy thanking Pat—not just on behalf of himself or GdB, but from the entire ad community of Minneapolis.

Then, he and a few others worked the phones, contacting more than 40 Twin Cities agencies asking to use their logos in the ad. You can see the resulting ad below—a full page running today (the day of Pat’s funeral) in the Minneapolis Star Tribune.

It’s a fitting tribute to man who gave a whole community the belief, and the example, that they could achieve great things from their home on the prairie.

See the larger image here

Buy Pat Fallon’s classic book on advertising “Juicing the Orange” here.

Ad for Pat Fallon

Used car salesman urges you to “Pick out yo whip” in new TV ad

Seems like the type of guy who ends each night in a Hooters parking lot weeping alone in his car.

[via Fail Blog and TOSH]

Creepy old cereal commerical

Hey kids, want to know what it’s like to eat breakfast with that demon clown that lives in your closet?

Terrifying for those who don’t speak Dutch

dutch die advertising

It says “mamma, that one, that one, that one.”

So the kid’s asking it’s mother to get some sort of Nutricia-product (baby and kid yogurt drinks). The mom supposedly answers ‘Alsjeblieft’, as in ‘here you go’.

Timing your advertising

dentist hunting lions

via

AT&T’s heart-wrenching new ad against using your phone while driving

In the latest of its “It Can Wait” campaign, AT&T offers a mini-movie that shows how checking social media while driving can destroy lives. It is hard to watch, but you absolutely need to see this. Put your damn phone down people!

Funny Thai ad for Bridgestone tires

Fooling a father is not so easy.

Check out Bridgestone tires here.