This story appears in Luke Sullivan’s Hey Whipple, Squeeze This: A Guide to Creating Great Advertising:
An aspiring ad student wants to get a job at one of the elite ad agencies. But interviews there are hard to get.
He cuts a picture of the agency’s creative director from a trade magazine, mounts it on a fake driver’s license, and laminates it perfectly. He tucks the fake ID into an old, tattered wallet and then puts small copies of his best student work into the photo holders.
Here’s the cool part.
He visits the agency, asks to use the bathroom, and then abandons the wallet on the sink counter.
The wallet’s “returned” to the desk of the creative director, and the kid’s hired.