Category Archives: Marketing & Advertising

Marketing and advertising news and tactics that caught my eye.

The Replacements Midway poster

replacements twins

(Source: blogs.citypages.com)

The Replacements Midway poster inspired by classic Twins logo

Click here for more details

Take your poo to the loo

A bizarre public awareness effort to keep people in India from dumping in the street. 

It’s a real problem there. 

India has the highest number of people in the world — an estimated 620 million — who defecate in the open, creating a major public health hazard by leaving an estimated 65 million kilograms of waste each day. Only half of the population uses toilets.

Awesome viral Subaru ad

In what appears to be a viral Subaru ad, a woman runs over a dog with her car. Then something unexpected happens.

Wait for it…

http://youtu.be/-K-zDK4wrI4

via

#myNYPD Twitter campaign backfires

On Tuesday the NYPD’s Twitter page, @NYPDnews, asked users to tweet pictures of positive interactions between the public and city cops, and to use the hashtag #myNYPD. The public had other ideas. See what they tweeted.

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Read more: http://www.nydailynews.com/new-york/nypd-twitter-campaign-mynypd-backfires-article-1.1765159#ixzz2ziEpUstb

Fast drivers unknowingly invited to their own funeral

To call attention to the dangers of speeding, ad agency 20something had people invite their fast-driving friends or relatives to their own funeral. The speeders, were unaware that they were stepping into their own funeral. Tearful friends and relatives lament losing their loved ones lost too soon, while the offender looks on in despair. 

Agency: 20something

Client: IBSR / BIVV

Tea Time

Funny Coffee Commercial: http://youtu.be/epPbdKecXU4

Thanks Brian

This guy has found the secret formula for selling on eBay

Ebay seller “Babe Not Included” has figured out how to sell used motorcycle parts.

ebay_seller_babe_not_included

View his other listings here. 

Foap Faux Pas

foap

Like many others, I saw the ABC News story about Foap. Introduced as a way for anyone with a smartphone to make money off the photos we take everyday, I agreed the idea was genius. I quickly downloaded the app and started the process of uploading images I thought might have some commercial appeal.  

This is when the problems began. The review and approval process of the uploaded images was clunky and took FOREVER, but after nearly a week and half, most of my images were approved. A few days later, I decided that I wanted to remove a few of my images from the marketplace after-all and no longer offer them for sale. There was no option to do this in the app or online. No delete button, no remove, no nothing. 

I contacted them via email support and did not receive a response for a week. When they did respond, it was to inform me of updates to the service and hype new advertising challenges they were promoting for their brand partners. The email from Foap support did not address my question at all. I replied explaining this, and I have not heard anything since. That was 3 weeks ago.

Out of frustration, I have since sent one last request for them to close my account, but am pretty sure they won’t notice it. 

I like the idea of the Foap app and hope they work out the kinks. I am sure the press they received has overwhelmed them, but it’s still no excuse for poor service. Maybe they have some language barrier issues too seeing that they are based in Sweden? Who knows? 

My recommendation to you, is to avoid the app until they get their poop in a group. If you are a brand looking to partner with these guys, proceed with serious caution. You don’t want to link your brand with a new app that is creating a poor customer experience.

What experience have you had with Foap? I’d like to hear from you.

Read reviews on Foap here.
Another blogger’s opinion of Foap.

 

Lyft Ridesharing Service Gaining Popularity in the Twin Cities

lyft

Did you pound too many Grape Apes at the bar and don’t feel like riding home in a smelly cab? Want to avoid paying through the ass while parking your car at the airport? Don’t own a car, but need a quick ride someplace? Lyft is your friend with a car whenever you need one. Lyft has arrived in Minneapolis/St. Paul. Just download the app, tap a button and a friendly driver will be on the way. You get to see a picture of the car and driver, and watch from your phone as the Lyft approaches your location. Passengers sit in the front seat where they can charge their phone and choose the music. There’s also a built in rating system to maintain good service. You’ll also never have to worry about having enough cash because all payments are made with a credit card in the app.

lyft MPLS

HOW IT WORKS
– Download the Lyft app HERE
– A teal balloon on a map shows where you are
– Black cars on the map show drivers near you
– Request a Lyft and get connected with the closest available driver

Unlike a taxi there’s no set fees, but rather a suggested donation at the end of the ride.

Right now, readers of Duck Duck Gray Duck in any city where Lyft is can receive a $25 credit just by entering code “DUCKDUCK”. That’s worth a share and a like right?

Image

How to advertise

tired of that douche