Very powerful anti-smoking ad by Ogilvy Thailand.
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The Smoking Kid
Very powerful anti-smoking ad by Ogilvy Thailand.
Posted in Marketing & Advertising
Tagged advertising, anti-smoking, awareness ad, cause marketing, cool advertising, cool commerical, health, smoking PSA
As advertised
Buy your very own Disappearing Dagger here.
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Posted in Funny Pictures & Videos
Tagged advertising, disappearing dagger, lol
Push to add drama
TNT takes street marketing to a whole new level of cool to promote it’s programming in Belgium. To launch the high quality TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then people waited to see what would happen…
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- Push to add drama – TNT (Muito Bom!) (marketinguerrilha.wordpress.com)
Bansky on Advertising
Do you agree with this sentiment?
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Posted in Marketing & Advertising, Politics & Religion, Random Stuff, Weird News Crazy Videos and Conspiracy
Tagged advertising, Bansky, Bansky on Advertising, pop culture, society
Ads that should be reworded
Advertising can be full of inappropriate double entendre.
How an ad student got hired at an elite agency
This story appears in Luke Sullivan’s Hey Whipple, Squeeze This: A Guide to Creating Great Advertising:
An aspiring ad student wants to get a job at one of the elite ad agencies. But interviews there are hard to get.
He cuts a picture of the agency’s creative director from a trade magazine, mounts it on a fake driver’s license, and laminates it perfectly. He tucks the fake ID into an old, tattered wallet and then puts small copies of his best student work into the photo holders.
Here’s the cool part.
He visits the agency, asks to use the bathroom, and then abandons the wallet on the sink counter.
The wallet’s “returned” to the desk of the creative director, and the kid’s hired.
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Posted in Marketing & Advertising, Random Stuff
Tagged advertising, Advertising agency, Advertising and Marketing, book, Hey Whipple, how to get a job in advertising, Luke Sullivan, Squeeze This
An open letter to small businesses trying to pick a typeface
I hate the font Copperplate Gothic. I am not alone. Here are some examples of its overuse in society. CPG and Comic Sans need to ride off into the sunset.
Posted in Marketing & Advertising, Random Stuff
Tagged advertising, comic sans, Copperplate Gothic, design, fonts, logos, Marketing, small business, typeface
Inserting ads into old TV shows
The Bad Teacher poster in the second photo (below) with Ted (Josh Radnor) and Barney (Neil Patrick Harris) was added to a lamp post that was already in the scene.
Why does this 2006 episode of How I Met Your Mother include an ad for the 2011 movie Bad Teacher? Because it can. Technology is advancing in the advertising world. A company called SeamBI (Seamless Brand Integration) can inject new ad units into the content of old syndicated shows. They do this by digitally altering scenes of old TV show episodes with new products and brands. If there is an appropriate space for an ad naturally in the shot (i.e. billboard or TV in the background), they use that space. If no natural space exists, then one is created. The plasma hanging in the background in this photo was digitally rendered and added into the shot. The original airing never had a TV on the wall.
In the coffee shop scene with Marshall (Jason Segel) above, the plasma TV screen was inserted
Not sure where I stand on this. I think it would be distracting to be watching a rerun of My Name is Earl and see an iPad ad on the screen behind Crabman. Advertisers know that people are fast-forwarding through the ads though, so product placement is becoming more important. (via ADWEEK)
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Posted in Books Music Movies & Entertainment, Marketing & Advertising, New Products & Gadgets
Tagged advertising, advertising commericals, Bad Teacher, Fox, How I Met Your Mother, My Name Is Earl, product placement, SeamBI, Syndication, technology, Television, TV
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