Category Archives: Marketing & Advertising

Marketing and advertising news and tactics that caught my eye.

QR codes made easy

Quick Response (QR) codes are the latest rage in consumer marketing and mobile technology. Smartphones will soon be ubiquitous and my prediction is that these codes will be too.  

Duck Duck Gray Duck QR Code

Scan this to bookmark this blog on your phone or follow me on Twitter!

It’s a unique and engaging way to interact with your customers or social network. Generate and place QR codes on your business cards, company brochure, packaging label, in-store sign, direct mail, bumper sticker, or even a T-shirt.

They are great for to directing viewers to a particular how-to video, let them check in your venue on Google places or Foursquare, get them to follow you on Twitter and Facebook, or point them to a mobile website to get a coupon offer.

Try it out using some of these sites: http://jumpscan.com/ and http://www.likify.net and http://qrcode.kaywa.com/

Scan my code above to bookmark this blog on your phone, or follow me on Twitter.

It is easier than ever to create a code for your small business, Facebook group, or even your personal brand.

Ads on escalators

Juice Salon Escalator AdvertisingPizza Ad on Escalator 

Juice Salon is advertising in your mall. Here’s how it works. Half of a model’s head stays fixed at the bottom of an escalator; the other half of his head with different hairstyles descends on the fixed figure to create a hairy marketing delight. To see the video of it in action, click here. The other picture shows a pizza chain using escalators to show pizza being torn away from other slices using the front of the escalator step as stretched cheese.

Have unprotected sex lately?

Have unprotected sex lately? This PSA from the MTV “Staying Alive” Aids Awareness campaign is pretty intense. It effectively demonstrates to youth how dangerous it is to have unprotected sex.

Family Auto Mart Assclownery

Family Man of Family Auto Mart

Family Man of Family Auto Mart

Local auto dealership commercials have always been difficult to watch. Just when you think you have seen the worst, along comes “The Family Man.” He wrote, directed, and unfortunately stars in his own infomercial for his Family Auto Mart car dealership in Florida. One rule of advertising is to be memorable. He succeeds here in the memorable category. Watch if you dare, but head to the bathroom first. You may wet yourself watching this assclownery.

Basic rules for creating a band name

Tim Mahoney

If your band’s best gig in the past year was at 11:45 p.m. on a Wednesday at O’Gara’s Garage and you really think that your cover of “Jessie’s Girl” sounds “just like the original,” then you already know you are a no-talent ass-clown and should just unplug everything.

Being in a band is tough. Marketing a band is even harder (at least it was before YouTube and MySpace). But most bands don’t consider the ramifications of their name. A bad name can sink a band. Would you ask your friends to go see The Asbestos Tampons? Do you want your girlfriend to say she’s dating the lead singer of SuperHeavyGoatAss?

Here are some basic rules for creating a band name:
1.) Don’t put the word “Funk” anywhere in the name. You aren’t “funky” despite what that 44-year-old drunk cougar dancing in front of your monitor says.

2.) Don’t use your real name unless you are freakishly good (i.e. Hendrix, Dylan, etc.). We already know you have lead singer disease; we don’t need to know what it’s called. It’s probably not a cool name anyway (ahem… Tim Mahoney). Try modesty. People like that.

3.) Don’t put a number in your band name because you think 3 Doors Down rocks. It worked for 311, Matchbox 20, 3rd Eye Blind, etc. but they are the exception. Numbers are retarded. Don’t do it.

4.) Don’t try to be clever and do a play on words. Examples of this unoriginal douschebaggery include, Statutory Grape, Chevy Metal, and Clusterfunk (they get a double word score on ass Scrabble). The only exception here was a  band back in the day called REO Speedealer. They were cool, but I don’t think they cared about getting “big.”

So you get the idea. A list of the newest worst real band names  was published recently by the Onion A.V. Club. Check it out.

Share with us some bad Minnesota band names. Got a rule for naming a band? Let’s hear that too.

Chipotle should put a burrito in the sky

 

Chipotle Blimp

What’s better than a ginormous burrito from Chipotle? A blimp-sized burrito from Chipotle. I am addicted to the steak fajita burrito and a huge fan of their marketing. With Super Bowl ads costing an average of $3 million for a 30-second spot, I think Chipotle should take its outdoor advertising brilliance a step further with a giant foiled blimp. Besides the visual impact blimpvertising has, the amount of free media coverage would be priceless. What do you think about that? Do you have an idea for Chipotle or any other brand? Send it my way, it may makes its way to this blog.

Everybody clap your hands

McDonald’s Happy Meal Ad Cha Cha Slide (long version)

Chicago’s Leo Burnett advertising agency has launched a brilliant new spot for McDonald’s that is catching a lot of buzz for local Chicago DJ Willie Perry’s “Cha Cha Slide, Part II.” The kid dancing in this video (Quincy Eaton) is also rumored to have been approached by Jay Leno and The Ellen DeGeneres Show to make an appearance.

Best Buy sells man a box of tiles

Best Buy Sells Man a Box of Tiles

Photo Source: The Consumerist

The Consumerist reported a story this week shedding light on some poor guy’s misfortune of trying to buy a Western Digital hard drive from Best Buy. What happened? He brought the hard drive home only to find it was really a box full of tile. Best Buy’s remedy to the situation was to send him home without a refund. Ouch! Western Digital or Best Buy better step to the plate and make this right or Christmas sales are gonna take a hit. I’ve heard of this happening before. Anyone else experience something like this?

Dick Enrico. The Marketing Machine

Dick Enrico at the Minnesota State Fair

Me and Dick at the 2007 Minnesota State Fair

Through blood, lots of sweat apparently (see picture), and tears, Dick Enrico has punished the competition in the world of fitness gear. He’s used a strategy not so different from other brands in the past: being in front of everyone and creating a memorable company image by casting himself in his commercials. Sure, he may look like the love child of Ron Jeremy and Gaucho Marx, but you have to admit, he’s memorable. Who do you think of when you are considering a new treadmill or weight bench? That’s right, Dick Enrico.

Steady television spots, bathroom advertising, and bobbleheads are an equation that made 2nd Wind Exercise Equipment roughly $80 million in sales last year. His strategy is simple: Be somewhere everyone goes … Restrooms. So when you are on the shitter feeding the fish, he’ll be there feeding you info about Elliptical machines. I’m totally okay with that.

Can Marketing Help the Florida Marlins?

Dolphins Stadium - Marlins game attendance

Who called in the bomb scare at Dolphin Stadium yesterday? No one, and that’s what sad. It was reported that only about 400 people attended the FL Marlins v. Washington Nationals game on 9/12/07. This shot of the stadium seems to show even less.

Granted they are in no danger of making the playoffs, but what has happened to this club? They have a couple World Series appearances and have had some good players on the field. So where do they go from here? And more importantly, can marketing help?

If you were in charge of marketing for this team, what would you do next season to get seats in the seats?