Category Archives: Marketing & Advertising

Marketing and advertising news and tactics that caught my eye.

Minnesota team wins Red Bull’s Creation event

Posted on July 13, 2011 | Comments Off

Red Bull’s annual Creation event involved 16 teams from across the country who came together for three days of high stakes innovation with the city as their playground. A secret warehouse in Brooklyn full of tools, materials and hardware hackers were given the task of building a creation designed to move the weight of a person (100lbs) from point A to point B without using any fossil fuels. They had 3 days. The winning team is named 1.21 Jigawatts, and they are from Minneapolis.

They created a massive hamster wheel, wired into a mobile network, given its own phone number that could somehow receive up to 60,000 one-word text messages at a time. Once it received the text message, the hamster wheel would actually roll and perfectly print the word out along the ground. Grand prize – $5k. Pretty cool huh?

Thanks for the great pictures CoolThings.com and MaximumTech.

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Human Powered Text Message Printer Wins RedBull Challenge (textually.org)
Red Bull “Creation” Event: The Official Gear Diary Report (geardiary.com)
Red Bull Creation Spawns Wheelie Mobile, Spinning See-Saw, And Other Crazy Contraptions (techcrunch.com)

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Posted in Art and Design, Marketing & Advertising, Minnesota, New Products & Gadgets, Random Stuff

Tagged 1.21 Jigawatts, 2011 Red Bull creation event, Brooklyn, design, DIY, innovation, Minnesota news, Red Bull Creation event, Text messaging

How Gillette is trying to get people to shave this summer

Posted on July 12, 2011 | Comments Off

Creative Execution: In summer, they spread the towels in parks, next to lakes, rivers, at outdoor swimming pools and on green areas, all around Germany. As soon as the towels were placed on grass, the grass stalks sprout out of the holes. It aroused people’s attention, and prompted them to shave. Click here to enlarge image.

Insights, Strategy and the Idea: Only 12% of women like men with body hair and 71,6 % of men prefer a shaved bikini zone. Gillette wanted to bring the topic of body shaving to the attention of men and women – just before summer as the topic of hair-removal is most relevant during that time. With the start of the outdoor swimming season, our target audience gather in parks, next to lakes, rivers, at outdoor swimming pools and on green areas in the city. The idea is the world’s first bath towel with holes in areas where you would usually find body hair.

Results and Effectiveness: Thousands of bath towels were stolen at the start of the summer season.

Advertising Agency: BBDO Proximity, Germany

(via Ads of the World)

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Posted in Funny Pictures & Videos, Marketing & Advertising

Tagged ad campaign, BBDO, Germany, Gillette, guerrilla marketing, Hair removal, Shaving, summer, Towel

Shadow advertising by McDonald’s

Posted on July 6, 2011 | 1 comment

Ingenious use of the sun for a new advertising billboard installment for McDonald’s.

(via)

1 Comment

Posted in Marketing & Advertising, New Products & Gadgets

Tagged cool ad, McDonald's billboard, mcdonalds advertising, outdoor advertising, shadow advertising, sun advertising

Before they were famous, they did ads

Posted on June 24, 2011 | Comments Off

Here is a small collection of celebrities in commercials from before they were famous. It’s weird, but you really can see the acting potential in a couple of these.
Listerine commercial with Morgan Freeman

Tina Fey – Mutual Savings Bank (@2:33)

Leonardo DiCaprio – Fred Meyer Clothing

Sarah Michelle Gellar – Burger King

Salma Hayek – Burger Boy

Brad Pitt – Pringles

(via Unreality)

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Posted in Books Music Movies & Entertainment, Celebrity News & Gossip, Marketing & Advertising, Retro

Tagged Brad Pitt, Burger King, celebrity ads, celebs, Leonardo DiCaprio, Morgan Freeman, old television commercials, Pringles, retro ads, Salma Hayek, Sarah Michelle Gellar, Tina Fey old ad

Sign of the times

Posted on June 24, 2011 | 1 comment

Source: Unreality Mag

(via Unreality)

1 Comment

Posted in Books Music Movies & Entertainment, Marketing & Advertising, Random Stuff

Tagged Blockbuster store sign, Business, movie downloading, movie rental

Samsung Infuse 4G “Spider” spot

Posted on June 22, 2011 | Comments Off

Here is a new TV commercial for the Samsung Infuse 4G “Spider” cellphone. I love the reaction of the people in this commercial and would react the same way — and, by that, I mean the way the woman reacted. I liked the spot but wouldn’t want to see it in heavy rotation because of the screaming. Hitting mute on the remote all the time would be annoying. span> (via Public Convoy)

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Posted in Funny Pictures & Videos, Marketing & Advertising

Tagged advertising, cellphone commercial, funny commercial, Marketing, Samsung Infuse 4G, Samsung Infuse 4G “Spider” TV commercial, Spider TV commercial

A new way to sell flashlights

Posted on June 21, 2011 | Comments Off

Is the word “flashlight” trademarked or something? Anyway, this flashlight ad has some wonderfully descriptive copywriting. I gotta get my hands on one of these handheld darkness eliminators. (via)