Tag Archives: Hair removal

Hair Removal Ad

hair removal

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Tired of paying too much for shaving razor blades?

This is a real company and a real service. The commercial is perfect. I’ll be signing up. Pound sand Gillette and Schick. I quit you.

Dollar Shave Club couldn’t be simpler. Select one of our great razors, pay one low monthly fee, and we send ’em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades. Check out dollarshaveclub.com

How Gillette is trying to get people to shave this summer

Gillette ad summer towels

Creative Execution: In summer, they spread the towels in parks, next to lakes, rivers, at outdoor swimming pools and on green areas, all around Germany. As soon as the towels were placed on grass, the grass stalks sprout out of the holes. It aroused people’s attention, and prompted them to shave. Click here to enlarge image.

Insights, Strategy and the Idea: Only 12% of women like men with body hair and 71,6 % of men prefer a shaved bikini zone. Gillette wanted to bring the topic of body shaving to the attention of men and women – just before summer as the topic of hair-removal is most relevant during that time. With the start of the outdoor swimming season, our target audience gather in parks, next to lakes, rivers, at outdoor swimming pools and on green areas in the city. The idea is the world’s first bath towel with holes in areas where you would usually find body hair.

Results and Effectiveness: Thousands of bath towels were stolen at the start of the summer season.

Advertising Agency: BBDO Proximity, Germany

(via Ads of the World)