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There’s new bacon in town, and it’s called Schmacon. Schmaltz Deli Co. is officially introducing Schmacon, which is a beef alternative to regular bacon, at the National Restaurant Association convention in May.

Schmacon, one of the latest checkoff-funded Beef Innovations Group projects, looks and smells as tantalizing as bacon; crisps up like bacon; cooks like bacon (in only a fraction of the time); and fully satisfies with delicious all-beef flavor, but is a much healthier alternative. A serving of Schmacon contains 30 calories, 2 g fat, and 60 mg sodium, whereas a serving of pork bacon averages 60-90 calories, 4.5-7 g fat, and 190-360 mg sodium.

Here is where you can buy it.