Publicis Milan has managed to create a massive billboard that is advertising for outdoor insecticide Orphea, by turning a billboard in the Italian city into a massive sticky insect trap.
Billboard for The Dark Knight Rises was spotted on Sunset and La Brea in Hollywood. Not a graphic, but a 3D hole in a billboard with destruction extruding.
Batman Forever 2012 movie poster and trailer.
Contagian movie billboards promote with real bacteria
Here is a collection of ingenious billboards. (via)