Contagian billboards promote with real bacteria

To promote the Steven Soderberdh film Contagian, Warner Brothers Canada turned to Lowe Roche to create two billboards that functioned as giant petri dishes which were then injected with bacteria. Over the course of a week, the bacteria grew to form the name of the movie being promoted.


(via AdRants)

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One response to “Contagian billboards promote with real bacteria

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