South Dakota’s new anti-drug campaign has the internet losing their collective minds. The ads feature the slogan “Meth. We’re On It!” It has been reported that the project ran about $449,000 to create. The double meaning has people arguing if it is horrible or brilliant. Whatever your opinion, it has people talking. The PR value of that alone has easily paid for the project. And who knows, maybe your family will meet Tuco Salamanca at Mount Rushmore when you visit next summer. #BreakingBadlands
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