Tag Archives: McDonalds

Subway’s unique locations

subway-logo

Subway sandwich chain has surpassed McDonald’s Corp. as the world’s largest restaurant chain in terms of units. How did they do it? They did it by opening outlets in non-traditional locations such as an automobile showroom in California, an appliance store in Brazil, a ferry terminal in Seattle, a riverboat in Germany, the zoo in Taiwan, a Goodwill store in South Carolina, a high school in Detroit and a church in Buffalo, New York.

If you are thinking of opening a new restaurant or eatery of some kind, maybe you should rethink your location.

Since we are talking about Subway, remember these? Remember how excited you’d get if the guy behind the register was in a hurry and gave you more stamps than you had coming? Subway finally phased out the stamps in 2005 due to widespread use of counterfeit stamps.

subway stamps

Source: juggle.com

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Everybody clap your hands

McDonald’s Happy Meal Ad Cha Cha Slide (long version)

Chicago’s Leo Burnett advertising agency has launched a brilliant new spot for McDonald’s that is catching a lot of buzz for local Chicago DJ Willie Perry’s “Cha Cha Slide, Part II.” The kid dancing in this video (Quincy Eaton) is also rumored to have been approached by Jay Leno and The Ellen DeGeneres Show to make an appearance.

I’m into nuggets y’all

We all know about companies leveraging YouTube to get in front of their customers again. This couldn’t be truer with brands that are targeting youth. Marketers know that success has been made creating a genuine word-of-mouth dialogue about brands through user-generated content. Those who get it understand that it is a short-lived, but powerful tool. Many will take a stab at it and fail miserably. Some will get lucky … like McDonald’s did this summer with these two tools. However, some people think “it’s the most annoying commercial ever” and insinuate that it isn’t “quality” content.

What naysayers don’t understand is that this UGC spot wasn’t created for adults or for people who take advertising too seriously. It was created for teenagers who eat fast food a hundred times a week. It was created to be entertaining. McDonald’s is doing the smart thing by using it on for its TV spot without altering it and or polishing it up for television. I saw it this morning at about 6:30 at a time when students are sure to be getting ready for school. It’s not genius; it’s just good strategy.