Subway sandwich chain has surpassed McDonald’s Corp. as the world’s largest restaurant chain in terms of units. How did they do it? They did it by opening outlets in non-traditional locations such as an automobile showroom in California, an appliance store in Brazil, a ferry terminal in Seattle, a riverboat in Germany, the zoo in Taiwan, a Goodwill store in South Carolina, a high school in Detroit and a church in Buffalo, New York.
If you are thinking of opening a new restaurant or eatery of some kind, maybe you should rethink your location.
Since we are talking about Subway, remember these? Remember how excited you’d get if the guy behind the register was in a hurry and gave you more stamps than you had coming? Subway finally phased out the stamps in 2005 due to widespread use of counterfeit stamps.
- McDonald’s No Longer The World’s Largest Restaurant Chain (huffingtonpost.com)
- Subway Passes McDonald’s (online.wsj.com)