Tag Archives: Minnesota State Fair

Mini donut beer

Local Minnesota brewer launches mini donut beer for MN State Fair.

Lift Bridge

Lift Bridge Brewing Co. is launching a mini donut-flavored beer for the Minnesota State Fair.

The Stillwater brewery teamed up with Dan and David Thiesen, co-owners of the fair’s Ball Park Café, to create the beer. It will have a warm tan color, like the exterior of a mini donut, and a sweet, malty taste. As an added touch, it will be served in a glass with cinnamon and sugar on the rim.

“We did several test batches to develop a mini donut beer recipe that would give taste buds the ultimate state fair experience,” Lift Bridge CEO and co-owner Dan Schwarz said in a statement. “We are feeling great about the final recipe and hope it is a home run with fair goers.”

Lift Bridge Mini Donut Beer will be sold at Ball Park Café, alongside numerous other craft beers, including Lift Bridge’s Farm Girl Saison and Hop Dish IPA. Ball Park Café is located on Underwood Street outside The Garden.

The Minnesota State Fair runs Aug. 22 through Sept. 2.
(via)

Dick Enrico. The Marketing Machine

Dick Enrico at the Minnesota State Fair

Me and Dick at the 2007 Minnesota State Fair

Through blood, lots of sweat apparently (see picture), and tears, Dick Enrico has punished the competition in the world of fitness gear. He’s used a strategy not so different from other brands in the past: being in front of everyone and creating a memorable company image by casting himself in his commercials. Sure, he may look like the love child of Ron Jeremy and Gaucho Marx, but you have to admit, he’s memorable. Who do you think of when you are considering a new treadmill or weight bench? That’s right, Dick Enrico.

Steady television spots, bathroom advertising, and bobbleheads are an equation that made 2nd Wind Exercise Equipment roughly $80 million in sales last year. His strategy is simple: Be somewhere everyone goes … Restrooms. So when you are on the shitter feeding the fish, he’ll be there feeding you info about Elliptical machines. I’m totally okay with that.