Comments Off on Summer is finally here
Posted in Funny Pictures & Videos
Tagged hairy legs, Shaving, summer, Women
This is a real company and a real service. The commercial is perfect. I’ll be signing up. Pound sand Gillette and Schick. I quit you.
Dollar Shave Club couldn’t be simpler. Select one of our great razors, pay one low monthly fee, and we send ’em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades. Check out dollarshaveclub.com
Comments Off on Tired of paying too much for shaving razor blades?
Posted in Funny Pictures & Videos, Marketing & Advertising, New Products & Gadgets
Tagged business innovation, buy razors, dollar shave club, funny advertising, Gillette, Hair removal, new business, Razor, Schick, Shaving
Creative Execution: In summer, they spread the towels in parks, next to lakes, rivers, at outdoor swimming pools and on green areas, all around Germany. As soon as the towels were placed on grass, the grass stalks sprout out of the holes. It aroused people’s attention, and prompted them to shave. Click here to enlarge image.
Insights, Strategy and the Idea: Only 12% of women like men with body hair and 71,6 % of men prefer a shaved bikini zone. Gillette wanted to bring the topic of body shaving to the attention of men and women – just before summer as the topic of hair-removal is most relevant during that time. With the start of the outdoor swimming season, our target audience gather in parks, next to lakes, rivers, at outdoor swimming pools and on green areas in the city. The idea is the world’s first bath towel with holes in areas where you would usually find body hair.
Results and Effectiveness: Thousands of bath towels were stolen at the start of the summer season.
Advertising Agency: BBDO Proximity, Germany
Comments Off on How Gillette is trying to get people to shave this summer
Posted in Funny Pictures & Videos, Marketing & Advertising
Tagged ad campaign, BBDO, Germany, Gillette, guerrilla marketing, Hair removal, Shaving, summer, Towel
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