The American Family Association provided a list of companies that do and do not use the word “Christmas” in their advertising or promotions this time of year. If you are interested in seeing how they determined this, then click here.
I am indifferent on this topic because I’m pretty sure Jesus Christ doesn’t care about Black Friday. I think a company should use whatever word they want. However, I don’t think retailers should be letting the political correctness crazies out there push them around either. Use whatever word (Christmas, Kwanzaa, Hanukkah, Holiday) is going to make your company wheel barrows full of money and ignore the idiots that tell you how to run your business.