Three new flavors of Lay’s potato chips enter grocery stores across the country this week, but only one will earn a permanent place on chip aisle shelves.
In late 2012 Frito-Lay launched its“Do Us a Flavor”contest, encouraging potato-chip fans to dream up a new flavor for Lay’s chips. The three finalist flavors were announced in early February: Cheesy Garlic Bread, Chicken & Waffles and Sriracha. The contest continues as Frito-Lay asks consumers to vote for their favorite of the three via a Facebook app (and you gotta be logged in to do so). The winning chip flavor will join Lay’s line of potato chips, while the losers, we imagine, will end up on eBay.