Preventing drunk driving in a very shocking way

Think! is a driving safety campaign created by Leo Burnett London for UK’s Department for Transport. Pub Loo Shocker” is the latest ad in the campaign and it aims to bring light to the problem of drunk driving, in a very shocking way.

While the woman is a mannequin and the men involved are actors, the image of a bloodied face through a windscreen combined with sounds of a car accident make for a startling video.

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